Drinking from the marketing funnel

Drinking from the marketing funnel

Of late, I find myself referencing what I call, the marketing funnel. Essentially, the marketing funnel is a visual tool I use with clients to get them thinking about the sales journey from prospective consumer to loyal customer. Here’s how it works: Think of...
Real People. Unreal Hair.

Real People. Unreal Hair.

I am super excited today. One of my clients is up for a major award in her industry- Hairstylist of the Year, Northwest Hairstylist of the Year Awards. Seattle is bringing fashion week (well, in our case, weekend) to town and my client, Emily Austin of...

Choosing my own adventure in 2014

As we begin 2014, the very first thing I want to express is how blessed I feel. I am blessed for the people and projects in my life, the clients who challenge me to make them look their very best, and the ways in which I get to work and play in my life. As I look back...

Collaboration is Innovation

One of the elements of running my own business is I get the opportunity to work with talented, creative, and enthusiastic professionals. On some days, I work solo…which is needed to get some of that nitty gritty stuff done. But on others, I am surrounded by...

From the Marketing Confessional

Sometimes even I don’t know the answer. It’s true and I know I’m not alone. A number of marketing professionals I work with often tell me that they are, in one form or another, “winging it” when it comes to finding the best and most...
A picture is worth a 1000 words…or at least a 1000 clicks?

A picture is worth a 1000 words…or at least a 1000 clicks?

I have been noticing more and more lately just how powerful imagery is- both in business and in life in general. Last year, I was taken aback by, as many were, a picture of a man embracing his elderly dog as they lay in a lake presumably, taking a swim. The picture...
We must get out of our minds…and into the fort

We must get out of our minds…and into the fort

Last night I had the wonderful opportunity to work with a client who was looking a fresh and re-invigorated approach to their mission and vision. I love this part of my job because it involves a lot of collaboration, idea generation, and, truth be told, a certain...

The Sweet Spot

Welcome to Madrona Marketing. This is where marketing and manifestation meet. In today’s global approach to business, it’s critical that more than one eye is on the proverbial ball. It’s in that vein that I ask clients what I call, “The Big...